Go Offline to Cultivate Your Nonprofit Email List
When it comes to online fundraising, a nonprofit is only as good as its list. Cultivating a great email list takes some time and effort, and it’s crucial to fundraising success. Of course, one way to...
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Empower Your Volunteers to Raise Money
It’s amazing how many nonprofit leaders just expect that their volunteers “feel” empowered to help raise money for their cause. But research has shown over and over again that this is not the case....
View ArticleIntegrate Online and Offline Fundraising Efforts
Marrying a nonprofit’s online and offline fundraising efforts is not easy, but it’s crucial for the success of every organization. Here’s why. Everything that you do online must align with what you do...
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Five Benefits of Email Marketing for Nonprofits
Email marketing for nonprofits has been around for a while, but it remains one of the most worthwhile marketing tools available. There is so much opportunity in email marketing for nonprofits if it’s...
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Five Critical Elements of Effective Email for Nonprofits
Thanks to a constant flux of email messages, people are slammed with hundreds of messages every day. Look at your own inbox. Engaging a prospect or new supporter with an email message is a little like...
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Top Five Worst Nonprofit Email Marketing Mistakes: #5 Not Using an Email...
Over the next several weeks, I’m going to talk about a really important aspect of email marketing for nonprofits, and that’s what to avoid. Steering clear of these mistakes will enable you to create a...
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Top Five Worst Nonprofit Email Marketing Mistakes: #4 Sending to the Wrong...
This might seem like an obvious mistake, but it happens—and when it does, it can reflect poorly on a brand. If you ever plan a gender-specific nonprofit email marketing campaign or schedule a mailing...
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Top Five Worst Nonprofit Email Marketing Mistakes: #3 Assuming Users Will See...
On my top five list of the worst nonprofit email marketing mistakes, here’s the third—assuming that all of your email recipients will be able to see the graphics in the message. Oftentimes they won’t....
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Top Five Worst Nonprofit Email Marketing Mistakes: #2 Getting Sent to Spam...
In nonprofit email marketing, there’s not much worse than creating a great campaign, building a compelling message, and then ending up in someone’s spam folder. So how do you avoid that? You need to...
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Top Five Worst Nonprofit Email Marketing Mistakes: #1 Sending a Weak Welcome...
Typically when someone signs up for an email newsletter, he gets an automatic email back from that business or organization saying, “Dear [name], thank for signing up for our newsletter, blah, blah,...
View ArticleThe Advantages of Online Fundraising
Nonprofits can raise money either online or offline, but the bottom line is that online fundraising trumps traditional methods in several ways. Here are some of its advantages: 1. It’s more cost...
View ArticleFive Required Elements of a Viable Nonprofit Website—Number Five: Vitality
A few years ago, I wanted to take my daughter to see The Frick, a museum in New York City. I used to live in Manhattan and I wanted to share my passion for art and museums with her. Before our trip, I...
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Why Every Nonprofit Needs a Content Management System
Vitality is crucial for a nonprofit website—it’s extremely important to keep a website’s content fresh, engaging and current, especially on the homepage. Of course, along with that comes the necessary...
View ArticleFive Required Elements of a Viable Nonprofit Website—Number Four: Functionality
Functionality refers to the online tools that make it possible, and in some cases even necessary, for constituents to connect with nonprofits via their website. Providing effective online tools is a...
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Happy New Merger—Firespring and Floor99
A new year has come, and with it I’m proud to announce a new merger in Lincoln, NE. To better serve both our nonprofit and for-profit client base, Floor99 is merging with Firespring. Floor99 is a...
View ArticleViral Marketing Should Motivate, Not Manipulate
Last March, I got an email from a friend who was helping to organize a big vote in the city of Lincoln where I live. It was about a new arena that the city is building––a $200 million project. Voters...
View ArticleGet Your Blog On—Using Content to Draw People to Your Website
Do you blog? If yes, then good for you—it’s one of the most effective ways to draw traffic to your website. If your answer is no, let’s talk for a minute. One of the best ways to draw people to your...
View ArticleFive Required Elements of a Viable Nonprofit Website—Number One: Structure
Have you ever asked people in your target audience, “If we were to build the perfect website, what would it look like?” This is crucial––that we understand what the end user is looking for in our...
View ArticleFive Required Elements of a Viable Nonprofit Website—Number Three: Content
Content is king—we’ve all heard this stated before. And it’s true. But in today’s world, it might be more accurate to say, “context is king.” Context is about providing information that is relevant and...
View ArticleAttributes of a Viable Website: Promoting to Get the Word Out
“If you build it, they will come”—that might have worked for a baseball field in Iowa, but if you think it’ll work for your website, dream on. If you’re over 30, you probably remember how the...
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